Structured demand capture
Full-funnel campaign architecture built around intent signals — not vanity metrics. Every dollar earns its place.
Paid Acquisition Systems Operator
Capture demand.
Protect performance.
Scale with control.
Google Ads infrastructure for serious US-market founders — built to
capture high-intent demand efficiently, survive platform changes, and compound as you scale.
No agency layers. No fluff. Direct operator accountability.
To build the most reliable paid acquisition infrastructure for serious US-market founders — systems that capture high-intent demand efficiently, protect performance as spend scales, and survive platform changes.
Mission
How the vision becomes real, client by client.
Deliver direct, operator-level Google Ads systems to a small number of scaling businesses — eCommerce, healthcare/medspa, B2B SaaS, and lead gen.
Structured demand capture. Bulletproof tracking. Accountable execution. The kind that gives founders their time back and predictable growth in return.
Personally accountable for system design and outcomes — with pod-level continuity so performance never depends on one person.
Three pillars of the system
Bulletproof tracking
Server-side tagging, enhanced conversions, first-party data pipelines. Clean measurement is the foundation everything else is built on.
Accountable execution
No account managers in between. Direct operator access. Performance tied to outcomes, not hours logged.
Industries served
eCommerce & Shopping
PMax · Feed ops · Seasonal scaling
Healthcare & MedSpa
HIPAA-safe · Lead quality · Compliance
B2B SaaS
Pipeline attribution · CRM integration
Lead Gen
High-intent search · Aggressive CPA
About Hans Lacida
Hans Lacida is a paid acquisition systems operator based in Cebu City, Philippines, working exclusively with US-market businesses.
With deep expertise in Google Ads full-funnel architecture, Performance Max structuring, and server-side tracking infrastructure, Hans builds systems that compound — not campaigns that need constant firefighting.
He works with a small number of clients at a time, staying personally accountable for system design and performance outcomes.
Specialization
Google Ads · Performance Max · Paid Acquisition
Technical
Server-side tagging · GA4 · BigQuery · GTM
Market focus
United States
Based in
Cebu City, Philippines
Current focus (2026)
PMax with AI bidding · First-party data moats · Measurement repair
Frequently asked questions
What does a paid acquisition systems operator actually do?
A systems operator builds and owns the full technical infrastructure behind Google Ads — campaign architecture, conversion tracking, server-side tagging, first-party data pipelines, and ongoing optimization. Unlike an agency, there are no account managers in the middle. You get direct operator access and accountability for outcomes.
What verticals do you specialize in?
eCommerce and Shopping (Google Shopping, PMax, feed optimization), healthcare and medspa (HIPAA-compliant structure, lead quality tracking), B2B SaaS (pipeline attribution, CRM integration), and lead generation (high-intent search, aggressive CPA management for legal, finance, and home services).
Do you only work with US-based businesses?
Yes. The focus is exclusively US-market businesses — the competitive dynamics, platform behavior, and bid landscapes are different enough that full specialization is the only way to deliver consistently.
How is this different from hiring a Google Ads agency?
Most agencies assign an account manager who oversees a specialist who runs the campaigns. Performance depends on whoever happens to be assigned. Here, Hans designs and manages the system personally, with pod-level continuity built in so performance is never dependent on a single person leaving.
What does "bulletproof tracking" mean in practice?
It means your conversion data is accurate, complete, and resistant to browser restrictions and ad blockers — using server-side tagging, enhanced conversions, offline conversion imports, and first-party data pipelines. When your tracking is clean, every optimization decision you make is based on reality.
Ready to build
real infrastructure?
A small number of spots are available for US-market founders who want operator-level Google Ads infrastructure.
Book a Fit Call →