Hans Lacida
Hans Lacida
Paid Acquisition Systems Operator
Full Operator Profile

Paid Acquisition
Systems Operator

I build paid acquisition systems that compound over time for US founders scaling ecommerce and high-value lead generation. Structured demand capture, clean Google Ads architecture, and end-to-end performance infrastructure — all managed by one operator.

$10M+
Ad Spend Managed
$550M+
Client Revenue Generated
70×
Peak ROAS Achieved
10+ yrs
Deep Experience
View Case Studies Book Fit Call
01

Full-Stack Operator Edge

Beyond core Google Ads mastery, I bring technical depth that lets me own the entire demand-to-conversion chain.

Web Dev & Infrastructure
Hands-on creation of fast, conversion-focused landing pages using HTML, Tailwind CSS, and JavaScript. Proficient with Namecheap, DNS configuration, and GitHub hosting.
AI & LLM Systems
Daily operator with ChatGPT, Claude, Grok, Perplexity, Cursor, Bolt.new, and Meta AI for research, creative iteration, predictive modeling, and rapid optimization.
Research & Analytical Depth
Author of 18+ public working papers on Zenodo, including the Paid Ads Failure Index, e-commerce churn & LTV prediction models, and AI-driven campaign architecture research.
Funnels & Automation
Proficient with GoHighLevel (GHL) for drag-and-drop funnel and CRM setup, lead routing, and automation — connecting ads directly to follow-up systems.
02

What I Build

01
Demand Capture Systems
Structured Google Ads architecture — Search, Shopping, Performance Max, YouTube, Local — designed to capture high-intent demand efficiently and at the right cost.
02
Acquisition Infrastructure
End-to-end tracking via GA4 + GTM, attribution frameworks, optimization systems, and executive reporting that connect ad spend directly to actual revenue.
03
Channel Expansion
Seamless scaling into Amazon Ads, TikTok Ads, and programmatic channels once core Google Ads systems are fully optimized and compounding.
How it works
1
Fit Call
15-minute review of your current acquisition setup and goals. No fluff, just signal.
2
Audit & Architecture
Deep-dive into what's working, what's leaking, and what the system should look like.
3
Build & Deploy
Campaign architecture, tracking infrastructure, and landing pages — built right from the start.
4
Compound & Scale
Ongoing optimization across channels as the system matures and data accumulates.
Ready to talk systems?

Let's see if we're a strong match

15-minute fit call to review your current acquisition setup. You'll receive actionable insights regardless of next steps — no pitch, no pressure.

Book 15-Min Fit Call
hello@hanslacida.com
hanslacida.com
US LLC Ready Direct Operator Access $5K+ Monthly Ad Spend Ecommerce & Lead Gen