Paid Acquisition · Google Ads · Performance Results

Real numbers.
Real accounts.
Zero fluff.

Across ecommerce, healthcare, B2B, and local services — here's what disciplined acquisition infrastructure actually produces.

Why all data is anonymized — and why full details are only available on a live call

Every result on this page is real. Every number came from an actual Google Ads account I managed. But client names, industries, and identifying details are intentionally stripped for public display.

Here's the honest reason: I've been burned before — prospects who scheduled "discovery calls" just to extract specific strategy inputs, account structures, and optimization frameworks, then disappeared without engaging. Free consulting sessions dressed up as discovery. I'm done with that.

Full case study walk-throughs — with screenshots, account structure details, keyword strategies, and bid logic — are only shared on a live 15-minute audit call with qualified leads. If you're serious about improving your ROAS or ACOS, that call is where we start.

Data anonymized · Full details by live walkthrough only
11+
Case Studies
$550M+
Revenue Generated
50%+
Avg CPA Reduction
~38x
Avg ROAS (reported)
Selected results
All anonymized
Ecommerce PMax
Ebike & Sporting Goods Retailer
Paid Search Manager · Australia & New Zealand · 90 Days (Sep–Nov 2025)
60x Peak ROAS
AU/NZ Markets
BFCM Strong seasonal lift
Before
  • ✕ Fragmented campaign structure
  • ✕ Weak AU/NZ geo targeting
  • ✕ High waste from broad terms
  • ✕ No audience/avatar alignment
  • ✕ Inconsistent daily optimisation
After
  • ✓ Rebuilt PMax + Search campaigns
  • ✓ Negatives applied, terms cleaned
  • ✓ Geo focused on AU East Coast high-intent
  • ✓ Audience targeting aligned to buyer profiles
  • ✓ Daily monitoring, controlled BFCM scaling
Impact: Strong lift in high-intent traffic · Improved ROAS stability · Lower wasted spend · Clear structure ready for scaling across AU & NZ
Full account structure, asset group breakdown & screenshot walk-through available on live audit call
Healthcare
California Treatment Center
Paid Search Manager · 90 Days
53% CPA Reduction
47 Leads Month 1
Before
  • ✕ CPL: ~$115
  • ✕ Budget: $0–$1,200
  • ✕ No call tracking
  • ✕ Fragmented attribution
After
  • ✓ CPL: $54 (53% drop)
  • ✓ Budget scaled to $4,000+
  • ✓ Full call tracking live
  • ✓ CTM integration complete
Bid strategy, landing page changes & keyword architecture on live call only
Healthcare
Behavioral Healthcare
Orange County · 60 Days
30% CPA Reduction
+40% Phone Calls
Before
  • ✕ High CPA baseline
  • ✕ Low phone call volume
  • ✕ Poor impression share
After
  • ✓ CPA down 25–30%
  • ✓ Phone calls +40%
  • ✓ Improved Quality Score
Hyperlocal targeting setup & TCPA bid logic shared on live call only
B2B
Engine Manufacturing
B2B Scale · Nov 2023 – Jul 2024
-39% CPA ($23 → $14)
115x ROAS
$551M Sales attributed
Before
  • ✕ CPA: $23
  • ✕ Spend: $300k/mo
  • ✕ Low conversion rates
After
  • ✓ CPA: $14 (–39%)
  • ✓ Conversions +50%
  • ✓ Spend: $150k (more efficient)
  • ✓ $138M net profit contribution
CRM integration, query control framework & bid architecture on live call only
Hospitality
Travel Ads Platform (Expedia)
50+ Hotel Brands · 2022–2023
5x Peak ROAS
-28% CAC
100% Reporting on-time
Before
  • ✕ Inconsistent reporting
  • ✕ High CAC across brands
  • ✕ Manual processes
After
  • ✓ ROAS: 3.2x–5x across portfolio
  • ✓ CAC down 28%
  • ✓ Unified Looker Studio dashboards
  • ✓ Automated team reporting framework
Multi-brand portfolio structure & dashboard setup shared on live call only
Ecommerce
Security Equipment Retailer
E-commerce · Apr 2022 – Apr 2023
21.55x Peak ROAS
10,117% Conv. Value Lift
Before
  • ✕ Conv. Value: $139
  • ✕ ROAS: 0.17x
  • ✕ Account underperforming
After
  • ✓ Conv. Value: $14,201
  • ✓ ROAS: 9.06x aggregate
  • ✓ Peak: 21.55x
  • ✓ $129.5K total revenue
Feed structure, shopping campaign segmentation & scaling timeline on live call only
Ecommerce
Furniture Brand
E-commerce · Mar–Apr 2022
+260% Conv. Value
$3.9M Monthly Revenue
Before (Mar)
  • ✕ Conversions: 1.89k
  • ✕ Conv. Value: $1.5M
  • ✕ ROAS at baseline
After (Apr)
  • ✓ Conversions: 2.10k
  • ✓ Conv. Value: $3.9M
  • ✓ ROAS 2.6x (+260%)
  • ✓ 1.32M impressions
Targeting changes & campaign restructure detail on live call only
Local Services
Plumbing (Local Services)
Google Display · Perth, AU · Nov 2020 – Nov 2021
10M+ Impressions
$34.24 CPA
1.2K Conversions
Geo-targeted Display campaign across Perth. Peak Jan 2021. CPC: $3.40. AOV: A$180–$250. Consistent local lead flow throughout the year.
Geo bidding logic, display creative approach & audience layering on live call only
Agency / Multi-client
SEO Agency (USA)
PPC Lead · 2024 – May 2025 · 6+ Active Campaigns
↓ CPA across all
+CTR Quality Score up
Managed multiple client accounts across addiction recovery, wellness, and construction sectors. GA4/GTM integration, call volume uplift, consistent Quality Score improvements.
Multi-account management framework & tracking setup on live call only
ROAS by project (where reported)
Account Period ROAS
Ebike & Sporting Goods Sep–Nov 2025 Peak 60x
Engine Manufacturing Nov 2023–Jul 2024 115x
Security Equipment Retailer Apr 2022–Apr 2023 Peak 21.55x
Travel Ads by Expedia 2022–2023 3.2x–5x
Furniture Brand Mar–Apr 2022 2.6x
Average (reported accounts only) — ≈ 38x

Average calculated from available ROAS figures only. Actual performance varies by industry, budget, offer quality, landing pages, and market conditions.

Why you won't see screenshots here — and why that protects you too

I started showing full account screenshots publicly. Within weeks I had three "prospects" who used the session to reverse-engineer my exact campaign structures and bid strategies, then ghosted after getting what they needed. No retainer. No engagement. Just free consulting dressed up as due diligence.

The boundary I've set is simple: real numbers are here. The system behind them is discussed only when there's mutual skin in the game — a 15-minute audit call where I look at your actual account, and you can verify I know what I'm talking about.

That's a fair trade. Anything else is just me subsidizing your competitors.

1
Full data is available on the call Actual screenshots, account structures, keyword lists, bid strategies — all shown live during your free 15-minute ROAS/ACOS audit.
2
The call is about your account Not a pitch deck. I look at your live data and tell you exactly what's bleeding budget and what to fix first.
3
No obligation to continue If the audit surfaces nothing actionable, I'll tell you. But it usually does.
4
Advisory retainer is how we go deeper Ongoing strategy, campaign architecture, and execution support is behind a paid engagement. No free consulting extraction.

Free 15-Minute Audit

Get a live ROAS / ACOS audit
on your Google Ads account

I'll look at your actual campaign data, identify what's wasting budget, and tell you what I'd change first. No pitch. No fluff. Just a straight read on your account.

Book Free Audit Call → Full Results Page

15 minutes · No obligation · Qualified accounts spending $5k+/mo on Google Ads

All case studies use anonymized client data. No proprietary, personally identifiable, or sensitive information is disclosed. All performance figures (ROAS, CPA, revenue, leads) are specific to the individual accounts and timeframes shown.

Before/After results and peak ROAS numbers are not guarantees of future performance and may not be typical. Results vary by industry, budget, seasonality, offer quality, landing pages, and market conditions. All performance data is sourced from internal Google Ads and analytics reports at the time of management.

© 2025 Hans Lacida · ZELDIGITAL® · hanslacida.com