Investment Tiers

Clear pricing.
No surprises.

Three engagement models built for different stages of growth. Every tier includes the H.A.N.S Framework — structured demand capture, server-side tracking infrastructure, and Performance Max optimization. The difference is scope, speed, and strategic depth.

01 / Foundation

Audit + Optimization

For accounts that need structural fixes before scaling. Get clear diagnostics and a 30-day execution plan.

$ 2,500

One-time engagement · 30-day delivery

  • Full account audit (structure, tracking, bidding)
  • Conversion tracking validation & fix roadmap
  • Campaign restructure recommendations
  • Performance Max efficiency analysis
  • 30-day optimization execution
  • Documentation + handoff report
Start Audit
02 / Growth

Ongoing Management

Full-service acquisition system operation. Continuous optimization, tracking maintenance, and strategic execution.

$ 4,500 /mo

15% of ad spend · minimum $4,500/mo

  • Dedicated operator — direct access, no account managers
  • Weekly optimization cycles (structure, bids, negatives, creative)
  • Server-side tracking setup & maintenance
  • Performance Max architecture & asset refresh
  • Conversion signal optimization (enhanced conversions, offline imports)
  • Monthly performance reports + strategic planning calls
  • Priority Slack/email support
Book Fit Call
03 / Strategic

Fractional Director

Full acquisition infrastructure ownership. Multi-channel strategy, team integration, and executive-level planning.

$ 8,500 /mo

Retainer + performance incentives

  • Everything in Growth tier
  • Cross-channel strategy (Google + Microsoft + Amazon + TikTok)
  • First-party data architecture & customer match buildout
  • Internal team training & process documentation
  • Quarterly business reviews with C-suite
  • Agency/vendor oversight & RFP support
  • Custom attribution modeling & reporting dashboards
Discuss Custom Scope

All engagements begin with a 15-minute fit call. No commitments until we've confirmed alignment on goals, timeline, and current account state. US market founders and operators only.

🔒

No Lock-In

30-day cancellation notice. If it's not working, you're not stuck. Every engagement is earned monthly.

📊

Full Transparency

Direct account access, weekly updates, and clear reporting. No black boxes. You see every change, every test, every result.

⚡

Direct Operator Access

You work with me — not a junior team member, not an account manager. Every strategy, every decision, every execution.

Common questions.

What's included in the initial audit?
Full account teardown: campaign structure analysis, conversion tracking validation (GA4, GTM, server-side setup), Performance Max asset review, search term waste audit, bidding strategy assessment, and a prioritized fix roadmap with 30 days of hands-on execution to implement the highest-impact changes.
How do you calculate the 15% management fee?
It's 15% of total monthly ad spend across all managed platforms (Google Ads, Microsoft Ads, etc.), with a floor of $4,500/month. So if you're spending $30K/month, the fee is $4,500. If you're spending $50K/month, it's $7,500. The retainer scales with spend because the optimization workload scales with budget.
What's the difference between Growth and Fractional Director?
Growth tier is pure execution — I own your Google Ads account and optimize it continuously. Fractional Director is strategic leadership: multi-channel planning, team integration, vendor oversight, custom reporting infrastructure, and quarterly business planning. It's for companies that need acquisition infrastructure ownership at the executive level.
Do you work with agencies or only direct clients?
I work with both. For agencies, I typically come in as a white-label specialist or fractional Google Ads director to handle technical execution, tracking fixes, or Performance Max buildouts. For direct clients, I operate as your dedicated acquisition system owner.
What industries do you not work with?
I don't work with: crypto, gambling, adult content, MLM/network marketing, or political campaigns. My expertise is in eCommerce, healthcare/medspa, B2B SaaS, and high-intent lead generation for service businesses.
How quickly can we start?
After the fit call and agreement, onboarding takes 3–5 business days (account access, tracking audit, initial setup). Week 1 is diagnostic and planning. Active optimization starts Week 2. For audits, you'll have the full report and execution plan within 10 business days.
What if I'm already working with an agency?
Common scenario. I can either: (1) take over completely if you're looking to transition, (2) work alongside your agency as a specialist for tracking/Performance Max/technical optimization, or (3) conduct an independent audit to give you clarity on what's actually happening in your account. The fit call will determine the right structure.

Ready to scale smart?

Book a 15-minute fit call. No pitch deck, no sales pressure. Just an honest conversation about whether the H.A.N.S Framework is the right system for your business.

Book 15-Min Fit Call
Or email: hanzel@hanslacida.com