Currently accepting 2 clients for Q2 2026

I help US eCommerce & SaaS
brands scale to $300K+/mo
profitably on Google Ads

Senior-led. Zero junior hands on your account.
No agency bloat. Just operator-grade execution.

20x+ ROAS $300K/mo Managed 40–60% CAC Reduction 10+ Years in Paid Search
Book Free 15-min ROAS Audit See Real Results See Client Testimonials

Trusted by brands spending $20K–$150K+/mo on Google Ads

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GOOGLE ADS CERTIFIED ✦ $300K+/MO MANAGED ✦ US ECOMMERCE SPECIALIST ✦ PERFORMANCE MAX EXPERT ✦ LEAD GEN & SAAS ✦ KAIZENSTRATEGY SOLUTIONS LLC ✦ ZELDIGITAL ✦ PAID SEARCH POD ✦ GOOGLE ADS CERTIFIED ✦ $300K+/MO MANAGED ✦ US ECOMMERCE SPECIALIST ✦ PERFORMANCE MAX EXPERT ✦ LEAD GEN & SAAS ✦ KAIZENSTRATEGY SOLUTIONS LLC ✦ ZELDIGITAL ✦ PAID SEARCH POD ✦
Track Record

Proven at Scale

Numbers from real accounts. No inflated agency dashboards.

$300K+
Monthly Ad Spend

Scaled accounts from $50K to $300K+/mo while keeping margins healthy.

70×
Peak ROAS (AU/NZ)

Peak ROAS achieved on AU/NZ eCommerce. Average 20x+ across accounts.

60%
CAC Reduction

Typical efficiency gains most brands see in the first 60 days of working together.

Case Snapshot

AU/NZ eCommerce Brand

Took over an underperforming Google Shopping setup, restructured the campaign architecture, layered smart bidding with custom audience signals, and delivered a sustained 70× ROAS across peak and off-peak seasons.

70×
Peak ROAS
−55%
CAC Drop
3.2×
Revenue Lift
60d
To Results
How It Works

What Working Together Looks Like

A structured engagement built for speed and sustainable scale. No fluff, no hand-holding theater.

01 / Discovery

30-Day Audit + Quick Wins

Full account teardown. I'll pinpoint exactly where you're bleeding money and deliver immediate ROAS lifts before we even get into full restructuring.

02 / Build

Campaign Overhaul

Search, Performance Max, Shopping, YouTube, Remarketing — rebuilt from scratch with proper structure, audience layering, and bid strategy that actually scales.

03 / Scale

Data-Driven Scaling

Weekly optimizations, monthly strategy reviews, real-time budget reallocation. Spend scales only when ROAS targets are consistently hit.

04 / Operate

Ongoing Execution

I run the account like a partner, not a vendor. You get direct access to me — not an account manager layer — with transparent reporting every week.

Everything That Comes With Engagement

Full campaign architecture (Search, PMax, Shopping, YT)
Conversion tracking audit + GA4 setup
Keyword research + negative keyword framework
Audience segmentation + RLSA strategy
Ad copy testing system (RSA + DDA)
Bid strategy selection + Smart bidding signals
Weekly optimization reports (plain language)
Monthly strategy call with Hans directly
Landing page CRO feedback
Slack access for async questions
Senior-led only
Your account is never touched by a junior. Ever.
Engagement Options

Simple, Transparent Pricing

No retainer lock-in on day one. Start with an audit.

Starter
$497
one-time
Full Google Ads account audit
Written action plan (prioritized)
30-min strategy call with Hans
Ideal for: $5K–$20K/mo spend
Book Discovery Call
MOST POPULAR
Operator
$3,500/mo
3-month min
Full campaign management
Weekly reports + Slack access
Monthly strategy call
CRO feedback included
Ideal for: $20K–$80K/mo spend
Apply Now
Scale
Custom
performance-based options
Everything in Operator
Fractional Head of Paid Acquisition
Multi-channel expansion
Equity/performance structures available
Ideal for: $80K+/mo spend
Let's Talk
Who I Am

The Operator Behind the Numbers

I'm Hans Lacida — a paid acquisition specialist with 10+ years running Google Ads for US-based eCommerce and lead gen brands. I've managed up to $300K/month in ad spend, hit a peak 70× ROAS for an AU/NZ client, and built the systems to make those results repeatable.

I operate under KaizenStrategy Solutions LLC (Wyoming, US) — a structure that gives my international clients the compliance, accountability, and credibility of working with a US-registered entity.

No juniors. No account hand-offs. No dashboards that hide the truth. Just senior-led execution with complete transparency.

Google Ads Certified 10+ Years Experience US LLC Entity Research on Zenodo
KaizenStrategy Solutions LLC
Wyoming-registered. US entity for US clients. Fully accountable structure.
Applied Marketing Data Scientist
Published research on AI-powered advertising and predictive modeling on Zenodo.
Fractional PPC Operator Model
Senior expertise at a fraction of in-house cost. White-label delivery for agencies too.
FAQ

Common Questions

Do you work with brands outside the US?
I primarily serve US-based eCommerce and SaaS brands, but I've managed campaigns for AU/NZ clients and have the infrastructure to work with any English-speaking market. Book a call and let's discuss.
What's your minimum ad spend requirement?
I work best with brands spending $20K/mo or more on Google Ads. Below that threshold, the returns on senior management don't justify the investment. If you're under $20K, start with the audit to get a prioritized action plan you can execute yourself.
How quickly do I see results?
Most clients see meaningful improvement in the first 30 days — quick wins from fixing obvious structural issues, negative keyword gaps, and bidding errors. Sustainable ROAS gains and CAC reductions typically materialize in the 45–90 day window as new campaign structures get data and machine learning stabilizes.
Do you offer white-label services for agencies?
Yes. Through Paid Search Pod, I provide white-label PPC delivery for SEO and digital agencies that want to offer Google Ads without building an in-house team. Reach out directly for white-label pricing and delivery SLAs.
Ready to Scale?

Stop leaving revenue
on the table.

Book a free 15-minute ROAS audit. I'll look at your account and tell you exactly what's wrong and what it's costing you. No pitch, no fluff.

Book Free ROAS Audit

15 minutes. Free. No obligation.