I'm Hanzel Lacida — I architect Google Ads and Performance Max systems, fix broken tracking, and turn first-party data into a real competitive moat for U.S. businesses.
Ecommerce · Healthcare & MedSpa · B2B SaaS · Legal, Finance & Home Services
The Real Problem
Most Google Ads accounts are held together with duct tape — broken tracking, Performance Max running blind, no first-party data strategy, and zero visibility into what's actually driving revenue.
Conversion data is unreliable, GA4 is misconfigured, and your bidding algorithms are optimizing toward ghost signals.
PMax campaigns burning budget with weak signals, no audience strategy, and asset groups that confuse Google's AI instead of guiding it.
You're competing on a level playing field when you could be using Customer Match, enhanced conversions, and offline data to outbid rivals.
Vertical Expertise
Deep hands-on experience running profitable paid acquisition in the verticals where every dollar has to count.
Google Shopping, PMax asset groups, feed optimization, and seasonal scaling strategies that drive ROAS without sacrificing volume.
Compliance-safe campaign structures, lead quality tracking, and conversion systems built around patient privacy and regulatory guardrails.
Pipeline attribution, long sales cycle tracking, and CRM-to-Google Ads integration that connects ad spend to closed revenue — not just form fills.
High-intent search campaigns, local service ads, and aggressive CPA management in the most competitive and expensive ad environments.
What I Actually Build
The work I do compounds over time — clean data, sharper signals, and systems that get smarter as they run.
Structured asset groups, proper audience signals, and creative sequencing — so Google's AI bids intelligently instead of guessing.
Server-side tagging via Stape or GTM SS, GA4 configuration, enhanced conversions, and offline conversion imports (OCI) that restore data integrity.
Customer Match activation, consent mode v2, and CRM pipeline integration that gives your campaigns signal advantages your competitors don't have.
Looker Studio and BigQuery dashboards that surface what matters — spend, pipeline, ROAS, CPA — without the fluff.
Productized audit and restructure services, white-label delivery systems, and AI-assisted workflows that let agencies scale without headcount.
How We Work Together
Whether you're a founder, in-house marketer, or agency owner — I operate as your behind-the-scenes paid acquisition expert.
Audit, restructure, and manage your Google Ads so you stop relying on guesswork and start making data-driven scaling decisions.
White-label fulfillment, productized audits, and AI-assisted reporting that lets your team deliver expert-level Google Ads results at scale.
Continuous optimization, monthly reporting, and a direct line to someone who understands both the technical and strategic sides of paid acquisition.
Get in Touch
Tell me about your business and where your paid acquisition is breaking down.
Or email directly: contact@hanslacida.com
